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Services
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Creative Direction
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copywriting
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voiceover
project // completed
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2020
E.V.A.N.

Meet the Evans Value Assessment Network, or as his 'friends' call him, E.V.A.N.

To remind the world that our competitors were more technologically aligned with the steam train than the Spacing Guild, we imagined Evans as not simply a drumhead company, but rather a tech company that happens to make drumheads—and also happens to be led by a nefarious artificial intelligence.

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Eager to show off the endless sonic potential of Evans drumheads, E.V.A.N. decided to abduct some of the world's best drummers and analyze their unique playing styles.

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As viewers began to demand a closer look into his operation, E.V.A.N. took it upon himself to educate the public about how baby drumheads are made.

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